Social media campaign on child protection

We partnered with ECPAT International—a global network dedicated to ending the sexual exploitation of children—to develop a campaign that highlights the power of language in protecting children.

Rooted in the belief that words shape perception, policy, and action, the campaign challenges the use of misleading or harmful terms—like “child porn” or “child sex tourism”—and promotes accurate, child-centered alternatives that uphold children’s rights and dignity.